top of page


Important tips for choosing & registering a business name

Choosing the right name for your business and getting it properly registered is perhaps the first and most important step towards starting a successful venture. It may just be words, but your business name is what's going to garner you a lot of your recognition. Here are some important tips to keep in mind for choosing and registering a business name:

Think about the image you want to project Your business name should reflect the sort of image you want your business to project. Do you want to come off as fun or professional? Do you want to name it after yourself or after the products or services that you offer? All of these are important considerations for your future success. Create a USP A unique selling proposition (USP) is a summary of what it is that makes your business unique. A good USP can help you narrow and pinpoint the goal of your business, catch the attention of your target audience, and come up with a relevant business name that communicates the essence of what you do. Add a strapline A strapline, or slogan, is a great addition to any business name. It allows you to quickly tell customers what you're all about. It also allows you to get a bit more creative with your business name. If the name doesn't quite communicate all that your business does, then the strapline can fill in the rest. Check web address availability Before settling on a business name it is crucial to check the web address availability of that name. In today's world customers need to have the ability to find you online, and the more closely your URL resembles your business name, the better. Consider possible legal issues The last thing that you want to find out upon launching your business is that your business name is impinging on trademarks. Thankfully, a sure fire way to avoid a legal mess is to perform a business name search or a NUANS search at Registry @ South Trail Crossing in Calgary. Both searches will check your proposed business name for similarities with existing corporate names, while a NUANS search will also reserve your name for 90 days. Register at a qualified Calgary registry Once everything else is taken care of, all that's left is for you to register your business name. The registry agents at Calgary's Registry @ South Trail Cross be more than happy to take you through the process and to answer any of your questions along the way. Visit Registry @ South Trail Crossing today so that you can finalize the naming process and start doing business.


bottom of page